Le Scoop || May 29th, 2025
Burt's Bees x Mike's Hot Honey collab dropped today, Oatly's SS25 Lookbook, another immersive art x food experience in London focusing on noodles that you can't miss, and MORE!
Oatly released an aesthetically pleasing SS25 Lookbook full of recipes just this week and it’s the gift that keeps on giving. Sharing interesting recipes with vivid visuals is such an easy way for CPG brands to interact with their customers (loyal & potential) and it’s a technique that is hardly tapped into enough. Pictured above from left to right: The Snowcap, Lacto-Fermented Blueberry Matcha, Tomato Vine Soda Float, & the Miso Banana Cubano Blanco.
“When you’re an oat drink company trying to see the future of coffee, it helps to have 60 ex-baristas and drinks specialists on the payroll spending their days hanging out at the coolest cafés and talking with the coolest baristas and drinks people in every corner of the planet.”
Releasing something like this is clever because it’s versatile. Sure, all the drinks are coffee and matcha-based—meant to suggest using Oatly to elevate your daily caffeine fix—but if you’re inclined to spike them with booze, or skip the Oatly altogether, you totally can. But what’s the point of Oatly then? That’s the cleverness my friends - I can’t shake the image of this Tomato Vine Soda Float (above) from my head, and I KNOW that it was Oatly that posted it. However I make it, I still know to go to the Oatly website or IG page to find the recipe or at the very least reference the image. That’s already a win for Oatly. The lookbook has a total of 18 concoctions and you can access each individual recipe just by clicking on it. I’m into it, Oatly!
Cheez-It teamed up with reality tv star and “queen of snap-backs” Phaedra Parks to bring us the Cheez-It Snap’d Back Bag. The bag was released on May 25th at 9pm EST for “one easy payment” of $16.99 + free shipping and is of course, now sold out. “Designed for fans who live for drama and demand a snack that matches their energy, this limited-edition snack-inspired accessory is made to dial up the drama and satisfy cravings, on screen and off.” The concept is there, but I feel that the execution of the bag could have been so much better, so much CUTER. They could have even just made the actual Snap’d bag into a purse à la Balenciaga, don’t you agree?
FYI, I did post about this on The Cakewalk’s IG before it dropped so be sure to follow if you want faster updates!
THREADS: A Story of Connection || Monday, June 9th, 2025 - 7-10pm
Yet another food meets art event in London that I’m very upset about missing. THREADS is an immersive food and art experience where noodles become more than just a meal — they become a symbol of connection across cultures and stories. You can purchase tickets HERE for £49 a pop and they include full access, food, and a welcome drink. So so sad to be missing this. So much so, that I’m begging you to PLEASE SEND NOODS. Literally.
This event is put on by Maisongb, Her Circle, Iris Sham Sin Hang, and Movimento Metropolitano. I wrote about Maisongb’s other upcoming immersive food x art experience in London called The Menu in a previous Le Scoop sendout which you can still catch between June 3-7 by clicking HERE.
Pucker up! Burt’s Bees x Mike’s Hot Honey have teamed up to give our lips some of that sweet honey-lovin’ with a kick - à la lip balm. The limited edition collab dropped today with a limit of 3 per order. Get it HERE before it sells out!
I like this collab - it doesn’t not make sense. It’s just “weird” enough to give it a bit of an edge. Unfortunately for me, this is one I’ll have to intentionally sit out: turns out I’m allergic to beeswax. I found out the hard way a decade ago after using Burt’s Bees for the first time—gave myself blistered, swollen lips from reapplying constantly, thinking the burning dryness meant I just needed more moisture. Nope! Was just reinforcing my newfound allergy, lolz. You do you and go get them hot honey lips tho! Just plz don’t kiss me.
Jack in the Box x T-Pain and no, it’s not a hot new single!
Starting June 2nd, the exclusive T-Pain Munchie Meal hits Jack in the Box locations nationwide. This loaded combo features your choice of Burg-R-Tater Melt or Chick-N-Tater Melt, plus a taco, curly fries, stuffed cookie, drink, and a limited-edition T-Pain air freshener. The meal joins Jack's celebrity lineup alongside previous drops with hip-hop legends Ice Cube and Snoop Dogg.
As part of the collab, T-Pain and Jack Box will make their Fortnite debut June 6th in the exclusive world, "Jack Zone Wars," a custom gaming experience created exclusively for the partnership.The Game: Players battle in a world inspired by T-Pain's gaming setup, where Munchie Meal items become power-ups—tacos heal you, cookies boost speed, and curly fries help you jump higher.
The Perks: Order the T-Pain Munchie Meal through the Jack app to unlock exclusive T-Pain gear in the game, giving you an edge over the competition.
The Event: Join T-Pain and Jack Box for a live Twitch stream on June 26th, where fans can actually compete against the two legends themselves.
I’m not a gamer but honestly sounds pretty fun. Celebrities x Fast Food are not exactly groundbreaking but idk, T-Pain weirdly exudes wholesome energy that makes me want to see him succeed? (unless there’s something I don’t know about in which case, plz correct me lolz) So yeah, you do you T-Pain. And you do you too Jack Box!
Payote, a French espadrille brand that prides itself on eco-friendly materials and local craftsmanship doubled down on the Frenchie aspect by recently introducing their “La Vache Qui Rit” collection, aka The Laughing Cow that we all know and love (or at least I hope most of us know and love). If the power of the Payotes Laughing Cow Espadrilles compels you to have the Frenchiest summer and collect all 3 pairs, so be it.
The Cakewalk may earn some $$$ if you make a purchase through one of the links above.
My next issue is already cooking but if you’d like to split the calorie intake, please share with friends! Instagram: @lecakewalk
I don’t even like oat milk but my mouth is watering. Beautiful styling and photography! Thanks Khuyen 😋
The Oatly images are gorgeous - I love a matcha and immediately wanted one after seeing this.